New Reports Inside! So, you’ve been using Graphly’s new Web Tracker and are discovering the value of accurately setting lead sources and utilizing the source data in certain Graphly reports. Congrats, you’ve laid the foundation for some pretty amazing insights to come your way.
(Oh wait, you haven’t implemented Web Tracker yet? You can catch up to the rest of us here: https://graphly.io./web-tracker)
But let’s be honest. Original Traffic Sources aren’t the only things to consider when determining winning strategy. What about retargeting ads? What about Email or SMS campaigns? How do you properly attribute credit to the sources, mediums, campaigns, audiences and ads responsible for actually growing your business?
What activities should you even be tracking to determine whether or not your marketing and advertising is or isn’t working?
To discuss these topics and show off the new reports we’ve built, join me in the video below.
(Want to skip the parable and just see the reports? Jump to the 07:50 mark.)
Measure Leads
This report reveals the top sources, campaigns, mediums, audiences and ads responsible for new contact records being created in your Keap account, aka what’s helping you grow your list.
See the support article here: http://docs.graphly.io/article/313-top-lead-attribution
Measure Tags Applied
This report reveals the top sources, campaigns, mediums, audiences and ads responsible for a tag being applied to a contact record in your Keap account.
See the support article here: http://docs.graphly.io/article/314-top-tag-attribution
Measure Orders
This report reveals the top sources, campaigns, mediums, audiences and ads responsible for orders being created in your Keap account.
See the support article here: http://docs.graphly.io/article/315-top-order-attribution
Measure Opportunities
This report reveals the top sources, campaigns, mediums, audiences and ads responsible for opportunities being created in your Keap account.
See the support article here: http://docs.graphly.io/article/316-top-opportunity-attribution
Attribution
As always, we’d love to hear what additional reporting needs you have. We have plans for additional attribution reports in the not too distant future. In the meantime, please let us know what you think of our first set of attribution reports in the comment section below.
Happy Charting!