Use these 5 sales KPIs.

5 Important Sales KPIs to Track

If you aren’t using KPIs then you’re probably living in the dark when it comes to your sales performance. Key Performance Indicators (KPIs) are metrics and tracking methods that your sales team can use to reach incredible goals. You can’t make educated decisions when it comes to honing your marketing plan without sales KPIs. If you’re … Read more

lead tracking business map

What Is Lead Tracking? Here’s How Tracking Leads Will Benefit Your Business

To understand lead tracking one must first have a general understanding of what a lead is. Not to be confused with a customer or prospect a lead is someone who is in your target demographic and is looking for information about your product or service.

A customer is one that has already purchased your services while a prospect is someone who is in your target demographic but may not know about your product or services.

To change prospects into leads and leads into customers, some systems have been created to help.

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