Use these 5 sales KPIs.

5 Important Sales KPIs to Track

If you aren’t using KPIs then you’re probably living in the dark when it comes to your sales performance. Key Performance Indicators (KPIs) are metrics and tracking methods that your sales team can use to reach incredible goals. You can’t make educated decisions when it comes to honing your marketing plan without sales KPIs. If you’re … Read more

acceptible churn rate arrows

What’s an Acceptable Churn Rate for SaaS Companies?

How good are you at keeping your current customers? You need to know the answer. The success of your SaaS business depends on it.

According to a study by Bain & Company and Harvard Business School, a 5% increase in retention rates leads to a 25% to 95% increase in profits.

A small bump up in retention rates provides a meaningful spike to your bottom line. You should do

Read moreWhat’s an Acceptable Churn Rate for SaaS Companies?

lead tracking business map

What Is Lead Tracking? Here’s How Tracking Leads Will Benefit Your Business

To understand lead tracking one must first have a general understanding of what a lead is. Not to be confused with a customer or prospect a lead is someone who is in your target demographic and is looking for information about your product or service.

A customer is one that has already purchased your services while a prospect is someone who is in your target demographic but may not know about your product or services.

To change prospects into leads and leads into customers, some systems have been created to help.

Read moreWhat Is Lead Tracking? Here’s How Tracking Leads Will Benefit Your Business

setting kip targets step by step guide

How to Set KPI Targets: Your Step-By-Step Guide to Using KPIs to Drive Results

Did you know that the majority of entrepreneurs starting businesses fail within the first 18 months? It’s a whopping 80% failure rate. One aspect is failing to keep in touch with customers with the use of deep dialogue.

If you want to address these issues and keep your business afloat, you need

Read moreHow to Set KPI Targets: Your Step-By-Step Guide to Using KPIs to Drive Results