Big data is becoming more important for business in their digital marketing efforts, sales processes, and other key parts of business. While we all know big data is important and that we should be using it to help us win in business, how do we know
Earlier this year Keap introduced a few updates to how saved searches perform for users across different time zones with in the same application. One thing that remained the same was that regardless of the time zone selected with in the UI, Keap still records all timestamps stored in their database in EST. Up until this point, Graphly has used the EST timestamp to establish the start and end of days. If your time zone happened to be EST, life was good. Otherwise, this standard approach used by most reporting tools presented challenges for users outside of the EST time zone.