Keap: Create Dynamic Marketing Reports

So you bought Keap, or better yet, Keap. You have a sweet landing page for your webinar and you’ve created some sweet marketing automation that sends a few emails and

Learn how to calculate LTV and CAC inside of Infusionsoft.

Keap Reporting: How to calculate LTV & CAC

Years ago, at a different software company, we were interviewing VC firms with hopes of bringing on one as an investment partner. During an interview, one asked, how much are

Use these 5 sales KPIs.

5 Important Sales KPIs to Track

If you aren’t using KPIs then you’re probably living in the dark when it comes to your sales performance. Key Performance Indicators (KPIs) are metrics and tracking methods that your

acceptible churn rate arrows

What’s an Acceptable Churn Rate for SaaS Companies?

How good are you at keeping your current customers? You need to know the answer. The success of your SaaS business depends on it.

According to a study by Bain & Company and Harvard Business School, a 5% increase in retention rates leads to a 25% to 95% increase in profits.

A small bump up in retention rates provides a meaningful spike to your bottom line. You should do

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