Use Infusionsoft like Netflix

Right now you might be wondering, “is Infusionsoft getting into the business of streaming video?” Or maybe the title of this post made you wonder, “is some division of Netflix using Infusionsoft?”

Well I’ll tell you…

The answer is actually neither. I put together a video to explain exactly what I mean. Watch it below.

How about you? Do you know your target audience inside and out? Where do they come from? What do they love? What do they hate? What inspires and motivates them? What are their biggest fears and challenges? What problems keep them up at night? Are you equipped to provide solutions to those problems?

Tomorrow, we’ll be releasing a report that digs deep into your Infusionsoft database and returns a list of your very best customers. By best customers I mean the ones who spend a lot with you, often and very recently. It’ll show you the most common lead sources, tags and custom field values that these customers share. On the opposite end of the report, you’ll also have a grouping of your very worst customers or at least the customers who scored the lowest, meaning they spend very little, very infrequently. Wouldn’t it be nice to know what commonalities they share?

What would knowing this data do for you? Would it allow you to move confidently forward on opportunities that your competitors perceive as too risky? Would it remove guess work in your advertising efforts? Would it help you create better lead magnets? Would it guide you to creating better products?

Obviously the answers to the questions above are yes, yes, yes and yes. But right now those insights are hard to get at using just Infusionsoft. That’s why we built Graphly. Graphly mines the gold stored deep inside Infusionsoft so you can make game changing decisions based on reliable data, just like Netflix did with House of Cards.

Stop by again tomorrow to check out this report. It may become one of the most valuable arrows in your marketing and sales quiver.

Comments

    • Jarrod Morris says

      Thanks Cheryl! Glad you liked it. I actually haven’t seen the House of Cards but after learning about its performance, may have to add it to the queue.

  1. Mike Harrelson says

    Just read this on Medium today. It echoes your post as to the unprecedented success Netflix has had. What I appreciated about your write up is the insight regarding the strategic advantage and the confidence behind whey Netflix can create successful originals. Great stuff. I love Netflix, but I may love data more.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>