How good are you at keeping your current customers? You need to know the answer. The success of your SaaS business depends on it.

According to a study by Bain & Company and Harvard Business School, a 5% increase in retention rates leads to a 25% to 95% increase in profits.

A small bump up in retention rates provides a meaningful spike to your bottom line. You should do [Read more…]

To understand lead tracking one must first have a general understanding of what a lead is. Not to be confused with a customer or prospect a lead is someone who is in your target demographic and is looking for information about your product or service.

A customer is one that has already purchased your services while a prospect is someone who is in your target demographic but may not know about your product or services.

To change prospects into leads and leads into customers, some systems have been created to help. [Read more…]

Did you know that the majority of entrepreneurs starting businesses fail within the first 18 months? It’s a whopping 80% failure rate. One aspect is failing to keep in touch with customers with the use of deep dialogue.

If you want to address these issues and keep your business afloat, you need [Read more…]

Big data is becoming more important for business in their digital marketing efforts, sales processes, and other key parts of business. While we all know big data is important and that we should be using it to help us win in business, how do we know [Read more…]