Why Do People Open Emails?

13-email-open-rates-subject-length

To those scratching their heads, I’ll interpret the chart above ;) – as the length of the subject line increases, the open rate decreases. Period. For many years marketers have preached a standard of 40-60 character length subject lines. Turns out, this “standard” is not only dated, it’s killing your open rates. [Read more…]