Jarrod Morris

That feature: list segmentation – (specifically tagging). It’s a shame too because there’s more untapped profit in your Keap database than you can possibly imagine because to some degree, you probably haven’t segmented your list as much as you should. Let me explain…

This last week we attended Keap’s annual conference for their partners, PartnerCon (or PCON if you’re really hip). It was by far the best PCON yet (see how hip I am?).

Going Back to 2012

In the spring of 2012 Keap had what has been one of its biggest releases to date. That’s when they launched “Campaign Builder”. The tool was a major disrupt from the linear approach to campaign building, propelling Keap leaps and bounds ahead of competing software services in the marketing automation space. It has been exciting to see the Campaign Builder evolve and grow in its capacity to execute highly technical and strategic campaigns with dynamic outcomes based on user/prospect/customer behavior.

It’s about to get even better. As we move into 2016 we can expect to see new functionality added related to responsive emails, responsive web forms, possibly SMS and much, much more. We use the Keap Campaign Builder in our own business and it has been a total game changer. But there’s one painful thing it’s missing: reporting and insights. While you can see how far a contact has reached in the campaign and the current position of contacts, you have no sense for opens, clicks, conversions or revenue attribution. For the most part you’re flying blindly.

Today we’ve released and documented 4 new reports around Keap appointments, notes and tasks. Each template tells a unique story and helps you measure both effort and completion.