This template shows the stick rate of existing customers who started the date range with an active subscription.
From the chart tab, you’ll see there are various chart options. You can choose from Line, Area, Column, Bar, Spline and Area Spline. This only affects how the report displays, and doesn’t affect the data in any way.
Below the chart type, we have the ability to show the overall average by checking the Show Overall Average box. This will display the average retention rate for the date range in the top right-hand corner of the report.
Now let’s go to the Options tab.
First, we’ll select the subscription we would like to measure. You can select All Subscription is you want to measure the Stick Rate across your entire Infusionsoft Application.
Next, select the cancellation date. You would want to use Next Bill Date if your customers pay for services in advance. Last Bill Date is for if customers pay for your service only after receiving the service for the billing period. You will only want to select End Date if you are manually entering the End Date in the subscription when a customer cancels.
Lastly, select the date range. There are dozens of options to choose from here, so choose the range that best suites your needs. The Display Interval can be set to Days, Weeks, or Months. Typically, larger date ranges will look best in months, while smaller date ranges look best in Days or Weeks.
Criteria Builder Tab
For ultimate control and customization, use the Criteria Builder. Think of the Criteria Builder as a Filter. For example, if you wanted to Display the Subscription Stick Rate across your Infusionsoft account, but only for those that have the Member tag, you could set the Criteria Builder like this:
Select From: Contacts >> Select Field: Tags >> Select Method: Contains Any >> Value: Member
Simplified, this would look like:
Select from Contacts who’s Tags Contain the Member tag.
Make sure to click the Save Preferences button down at the bottom of the configuration window.
Congratulations, you have configured the Subscription Stick Rate report.
- How to configure the Subscription Stick Rate by Age Report
- How to configure the Subscription Attrition Report
- How to Configure the Subscriptions Started Report
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