How to Set Up the Facebook Age Breakdown Report

The Facebook Age Breakdown template can produce up to 36 unique reports.

Chart Tab

From the chart tab, you’ll see there are seven different chart types to choose from.

Select the Display type for the report.

We also have the ability to stack the results, and show both the average and total in the top right corner by checking these boxes.

You can stack the results and display the Average and Total in the top-right of the report.

Options Tab

Now let’s go to the Options“tab.

First, we need to select the Facebook account we want to build the report for.

Select your Facebook Ad Account.

Next, we can narrow our results by looking at specific campaigns, ads, and adsets.

Select the Campaign, Ad Set, and Ad you want to track.

Under the Aggregate data section, a unique line will be created for the option we select.

Select how you want to Aggregate the Data.

From this dropdown, select the Facebook metric to break down by age.

Select the facebook metric to breakdown by age.

Now you can select your date range.

Select the date range of the report.

Criteria Builder Tab

For ultimate control and customization, check out the criteria builder.

Use the Criteria Builder to filter the report further.

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