Facebook CPL vs EPL

This template allows you to compare the cost per lead to the earnings per lead, revealing your true ROI.

From the “Chart” tab you’ll see that this chart is a Bar Combo.

Below that, we have the ability to show the total cost, revenue, leads and ROI in the upper right hand corner by checking these boxes.

Now let’s go to the “Cost Options” tab.

First, we have to select the Facebook account we would like to build the report for.

Next, we can narrow our results by looking at specific campaigns, ad set, and ads.

Next, we can choose our date range for when money was spend on advertisements.

Now let’s go to the “Revenue Options” tab.

This tab pulls in revenue recorded from infusionsoft using Invoices, opportunity records or both.

Under the Invoice options we have Invoice Total and Total Paid.

Under the “Opportunity Options” we can use the selected Products on the opportunity, use the projected high, use the projected low, use the average projected low and high, or use an opportunity custom field with value.

To add additional specifications to your report use the Criteria Builder tab.