How to Set Up the Facebook CTR Report

The Facebook CTR template shows the percentage of times people saw your ad and performed a click.

Chart Tab

From the chart tab you’ll see there are six different chart types to choose from.

select the display type from the drop down

We also have the ability to see the average in the top right corner by clicking this box.

show the average in the top right

Options Tab

Now let’s go to the Options tab.

First let’s select the Facebook account we want to build the report for.

select your ad account

Next, we can narrow our results by looking at specific campaigns, ads, and adsets for the Facebook CTR.

select the campaign, ad set, and ads to track

Under the Aggregate Data section, a unique line will be created for the option we select.

choose how you would like to aggregate the data

At times there are events that are triggered by the same Facebook user, if you would like to exclude these, click this box.

check the use unique data to only show unique facebook users

Now let’s choose the date range.

select your date range

Criteria Builder Tab

For ultimate control and customization use the criteria builder.

use the criteria builder to filter the report

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