Facebook CTR

This template shows the percentage of times people saw your ad and performed a click.

From the chart tab you’ll see there are six different chart types to choose from.

We also have the ability to see the average in the top right corner by clicking this box.

Now let’s go to the “Options” tab.

First let’s select the Facebook account we want to build the report for.

Next, we can narrow our results by looking at specific campaigns, ads, and adsets.

Under the Aggregate Data section, a unique line will be created for the option we select.

At times there are events that are triggered by the same Facebook user, if you would like to exclude these, click this box.

Now let’s choose the date range.

For ultimate control and customization use the criteria builder.