The Facebook Clicks by Type template breaks down your clicks into different click types.
From the chart tab you’ll see that there are six different types of charts to choose from.
We also have the ability to show both the average and the total by checking this box.
First we need to select the Facebook account you want to make the report for.
Next we can narrow our results by looking at specific campaigns, ad sets and ads.
Under the Aggregate Data section a unique line will be created for the option we select.
At times there are events that are triggered by the same Facebook user, if you would like to exclude repetitive actions by the same Facebook user, check this box.
On the right hand side we will choose our date range.
Criteria Builder Tab
For ultimate control and customization use the Criteria Builder.
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