How to Set Up the Returning Visitors Report

The Returning Visitors template allows you to see the number of returning visitors to your website.

Search for the Returning Visitors Template

To begin, click the “+” icon on the Dashboard and type “returning” into the search bar. Then select the “Returning Visitors” template.

Click the Returning Visitors report from the template library.

Chart Tab

There are four chart types; Line, Area, Column, and Bar.

Select the Display type you want to use for the report.

Check the Show Total Number box to have the total number of returning visitors shown in the top-right hand corner of the chart.

Check this box to show the total in the top right of the report.

Options Tab

Now navigate to the Options tab and choose your date range.

Select the Date range you wish to track.

Criteria Builder Tab

Now you can use the Criteria Builder tab to make tons of reports with this single report template. The Web Tracker table allows us to narrow down web tracker accounts, Web Tracker Visits allows you to specify UTM data or visit length, and the Web Tracker Pages allows you to select specific domains or paths. You can also add criteria from the contact record. Just know that by doing so, you’ll limit the returning visitor results to only those visitors who also have a contact record in your Infusionsoft account.

Once you’ve got all that set, click on the blue button at the bottom to save your preferences for this widget.

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