This template allows you to see the number of returning visitors to your website.
To begin, click the “+” icon on the Dashboard and type “returning” into the search bar. Then select the “Returning Visitors” template.
There are four chart types; Line, Area, Column, and Bar. I’ll use Area.
Check the “Show Total Number” box to have the total number of returning visitors shown in the top-right hand corner of the chart.
Now navigate to the “Options” tab and choose your date range.
Now you can use the “Criteria Builder” tab to make tons of reports with this single report template. The Web Tracker table allows us to narrow down web tracker accounts, Web Tracker Visits allows you to specify UTM data or visit length, and the Web Tracker Pages allows you to select specific domains or paths. You can also add criteria from the contact record. Just know that by doing so, you’ll limit the returning visitor results to only those visitors who also have a contact record in your Infusionsoft account.
Once you’ve got all that set, click on the blue button at the bottom to save your preferences for this widget.