Facebook impressions & Reach

This template shows the number of impressions verses the number of unique people reached.

In the chart tab there are six different chart types.

We also have the ability to show the total amount spent by checking this box.

Now let’s go to the “Options” tab.

First we need to select the Facebook account.

Next we can narrow our results by looking at specific campaigns, adsets, and ads.

Under the aggregate data tab, a unique line will be created for the option we select.

Now we choose our date range.

For ultimate control and customization, click the “Criteria Builder“.

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