The Facebook CPM template shows the average cost per 1000 impressions.
From the chart tab you’ll see there are six different types to choose from.
You can also show the overall average in the top right corner by clicking this box.
First select the Facebook account you want to use the report for.
Next, you can narrow your results by looking at specific, campaigns, adsets, and ads.
Under the Aggregate data section, a unique line will be created for each option you select.
At times, there are events that are triggered from the same Facebook user, if you would like to exclude repetitive actions taken by the same Facebook user click this box.
On the right hand side, you will change your date range.
Criteria Builder Tab
For ultimate control and customization use the Criteria Builder.
Relevant Articles to Facebook CPM
- How to Set Up the Facebook CPC Report
- How to Set Up the Facebook Device Platform Breakdown Report
- How to Set Up the Facebook CPM/CPP Report
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