Facebook CPC

This Template shows the average cost for each click.

From the “Chart Tab” you’ll see there are six different chart types to choose from.

We also have the ability to show the overall average in the top right corner by checking this box.

Now lets head to the “Options” Tab.

First, we need to select the Facebook account you’d like to build a report for.

Next, you can narrow your results by looking at specific, campaigns, adsets, and ads.

Under the Aggregate data section, a unique line will be created for each option you select. 

At times, there are events that are triggered from the same Facebook user, if you would like to exclude repetitive actions taken by the same Facebook user click this box.

On the right hand side, you will change your date range.

For ultimate control and customization use the “Criteria Builder“.

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