How to Set Up the Facebook CPC Report

The Facebook CPC Template shows the average cost for each click.

Chart Tab

From the Chart Tab you’ll see there are six different chart types to choose from.

Display options in the drop down.

We also have the ability to show the overall average in the top right corner by checking this box.

Show total box checked to display the total in the top right of the report.

Options Tab

First, we need to select the Facebook account you’d like to build a report for.

Ad Account selected.

Next, you can narrow your results by looking at specific, campaigns, adsets, and ads.

All Campaigns, Ad Sets, and Ads selected.

Under the Aggregate data section, a unique line will be created for each option you select. 

At times, there are events that are triggered from the same Facebook user, if you would like to exclude repetitive actions taken by the same Facebook user click this box.

Choose how you would like the data aggregated, and check the box to use unique data.

On the right hand side, you will change your date range.

Select the date range.

Criteria Builder Tab

For ultimate control and customization use the Criteria Builder.

Use the criteria builder to filter the report further.

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