How to Set Up the Facebook Device Platform Breakdown Report

The Facebook Device Platform Breakdown template can produce up to 36 unique reports by breaking down any of Facebook’s metrics by device.

Chart Tab

From the chart tab, you’ll see there are seven different chart types to choose from.

select the display type from the drop down

We also have the ability to stack the results, and show both the average and total in the top right corner by checking these boxes.

show the average and the total in the top right

Options Tab

Now let’s go to the Options tab.

First, we need to select the Facebook account we want to build the report for.

select the ad account

Next, we can narrow our results by looking at specific campaigns, ads, and adsets.

select the campaign, ad set, and ad you want to track

Under the Aggregate data section, a unique line will be created for the option we select.

choose how to aggregate the data

From this dropdown, select the Facebook device metric to break down by age.

choose the metric to bread down

Now you can select your date range.

select the date range you want to display

Criteria Builder Tab

For ultimate control and customization, check out the Criteria Builder.

use the criteria builder to filter the report further

Relevant Articles

Create Your Free Graphly Dashboard

You don’t need to struggle to find the data you need from your Infusionsoft or Keap application.  Create a free visual dashboard using the Graphly Lite plan. Using Graphly Lite, you get 1 user, 2 dashboards, and access to our 10 most widely used report templates. These templates include: 

  • Tags Applied 
  • Tags Applied Goal
  • Leads
  • Gross Revenue
  • Appt | Note | Task Summary
  • Email List Health
  • Refunds
  • Campaign Email Stats
  • Text Widget Area 

If you don’t already have a Graphly account, click here to get a Graphly Lite account so you can start making more informed decisions and grow your business.

Tags: , ,

Was this helpful?