The Facebook Device Platform Breakdown template can produce up to 36 unique reports by breaking down any of Facebook’s metrics by device.
From the chart tab, you’ll see there are seven different chart types to choose from.
We also have the ability to stack the results, and show both the average and total in the top right corner by checking these boxes.
Now let’s go to the Options tab.
First, we need to select the Facebook account we want to build the report for.
Next, we can narrow our results by looking at specific campaigns, ads, and adsets.
Under the Aggregate data section, a unique line will be created for the option we select.
From this dropdown, select the Facebook device metric to break down by age.
Now you can select your date range.
Criteria Builder Tab
For ultimate control and customization, check out the Criteria Builder.
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