How to Set Up the Facebook Impressions Report

The Facebook Impressions report shows the number of impressions on your ads, ad sets, or campaigns.

Chart Tab

From the chart tab you’ll see there are six different chart types to choose from.

Different chart type options displayed.

You also have the ability to show the total number of impressions in the top right corner by selecting this box.

Show total box checked.

Options Tab

First we want to select which Facebook account we would like to use.

Ad Account selected

Next, you can narrow your results by looking at specific campaigns, ad sets, and ads.

All campaigns, ad sets, and ads selected.

Under the aggregate data section, a unique line will be created for the option we select.

Data aggregation options.

At times there are events triggered by the same Facebook user. If you’d like to exclude multiple actions taken by the same user, check this box.

Use unique data box checked.

On the right hand side you can choose your date range.

date range of 14 days selected.

Criteria Builder Tab

For ultimate control and customization click the Criteria Builder tab.

Criteria builder options shown.

Relevant Articles to Facebook Impressions Report

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