Facebook CPM/CPP

This template shows the average cost for 1,000 impressions vs the average cost to reach 1,000 people.

In the chart tab you’ll see there are six chart types.

We have the ability to show the overall average in the top right corner by checking this box.

Now let’s head over to the “Options” tab.

First, we need to select the account you want to build the report for.

Next, we can narrow our results by looking at specific campaigns, adsets, and ads.

Under the Aggregate data section, a unique line will be created for the option we select.

On the right hand side, we will choose our date range.

For ultimate control and customization, use the “Criteria Builder” tab.