How to Set Up the Page Abandonment Report

The Page Abandonment template is used to uncover visitors to your site that have been in your shopping cart, order form, checkout page, or if you want; your opt-in page.

Search for the Page Abandonment Template

To begin, click the “+” icon on the Dashboard and type “abandonment” in the search bar. Then select the “Page Abandonment” template.

The template highlighted in the template library.

Chart Tab

The chart type for this report is Bar Combo.

Bar combo selected as the chart type.

If you check the Show Average Abandonment Rate box, the average abandonment rate for the specified date range will be shown in the top-right corner.

Show average abandonment rate box checked.

Options Tab

Now navigate to the Options tab. The first step here is to paste in the full url of the page you want measured.

First URL entered.

Then paste in the url of the success or thank-you page the visitor will see after taking the desired action.

Second URL entered.

Next, choose you date range.

Date range selected as month to date.

Criteria Builder Tab

Now you can use the Criteria Builder tab to make tons of reports with this single report template. The Web Tracker table allows us to narrow down web tracker accounts, Web Tracker Visits allows you to specify UTM data or visit length, and the Web Tracker Pages allows you to select specific domains or paths. And, of course, theres’s always the ability to add criteria from the contact record. Just know that by doing so, you’ll limit the results to visits made by visitors who also have a contact record in your Infusionsoft account.

Criteria builder tab showing options of the first drop-down.

Once you’ve got all that set, click on the blue button at the bottom to save your preferences for this widget.

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