Lead Attribution

This template allows you to measure specific sources, campaigns, mediums, audiences, and ads responsible for new contact records being created in your Infusionsoft account.

DISCLAIMER: You must have Graphly’s Web Tracker setup and be utilizing UTM parameters in all your links in order for this report to provide the level of value we had in mind when building it.

To begin, click the “+” icon on the Dashboard and type “Attribution” into the search bar. Then click on the “Lead Attribution” Widget.

There are two chart types, column or bar.

Now navigate to the “Options” tab and select the UTM parameter you want to measure as well as the UTM value or values.

Then select whether you want attribution measured by the Most Recent UTM or Original UTM.

You can also limit the time frame in which we attribute credit to a particular UTM.

Next choose your date range.

Lastly, this report also has an Advanced tab for seasoned advertisers who really want to customize the logic of how top results or bottom results are calculated. Most users will choose “Use Default Settings“.

For ultimate control and customization, use the “Criteria Builder” to include additional rules and requirements to the report.

Once you have your everything set, click “Save Preferences” on This Widget.