How to Configure the Facebook Cost vs Revenue Report

This template allows you to compare the cost you have acquired vs the revenue you have made based on facebook.

Setting Up the Facebook Cost vs Revenue Report

From the chart tab you’ll see this report can only be shown as a bar combo.

From the chart tab you'll see this report can only be shown as a bar combo. Facebook Cost vs Revenue Report

Below that, we have the ability to show the total cost, total revenue, total leads, and total ROI in the top right hand of the chart by checking these boxes.

Below that, we have the ability to show the total cost, total revenue, total leads, and total ROI in the top right hand of the chart by checking these boxes.

Now let’s go to the cost “Options” tab. First, we need to select the Facebook account we would like to use.

Now let's go to the cost "Options" tab. First, we need to select the Facebook account we would like to use.

Next, we can narrow our results by looking at specific campaigns, ads, and adsets.

Next, we can narrow our results by looking at specific campaigns, ads, and adsets.

Then you’ll want to choose your date range.

Now we can choose our date range.

By default, Graphly will use Facebook ad ID’s to associate the correct expenses with each ad.

By default, Graphly will use Facebook ad ID's to associate the correct expenses with each ad.

Now we can go to the “Revenue Options” tab. This tab pulls in revenue pulled in using Infusionsoft.

Now we can go to the "Revenue Options" tab. This tab pulls in revenue pulled in using Infusionsoft.

Criteria Builder

For ultimate control and customization, use the criteria builder. This will allow you to filter results based off of almost any field in the contact record.

For ultimate control and customization, use the criteria builder. This will allow you to filter results based off of almost any field in the contact record.

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