Facebook Cost vs Revenue

This template allows you to compare the cost you have acquired vs the revenue you have made.

From the chart tab you’ll see this report is a bar combo.

Below that, we have the ability to show the total cost, total revenue, total leads, and total ROI in the top right hand of the chart by checking these boxes.

Now let’s go to the cost “Options” tab.

First, we need to select the Facebook account we would like to use.

Next, we can narrow our results by looking at specific campaigns, ads, and adsets.

Now we can choose our date range.

By default, Graphly will use Facebook ad ID’s to associate the correct expenses with each ad.

Now we can go to the “Revenue Options” tab.

This tab pulls in revenue pulled in using Infusionsoft.

For ultimate control and customization, use the criteria builder.